Media Agencies Experience

Over the course of my career, I have amassed valuable experience collaborating with diverse media agencies, profoundly enriching my understanding of the advertising landscape. From global firms to independent and retail agencies, each of these roles has been instrumental in honing my expertise.

Career highlights:

• Led the inaugural marketing initiatives for Zimmerman Advertising and Midas Auto Parts, collaborating with Netflix on the NFL 2024 Christmas games. Secured strategic placement during both pregame and in-game broadcasts, resulting in a remarkable 110% increase in impressions and a 0.36 CTR leading to high website traffic to Midas.com
• Optimized custom audience targeting (Parents, Grandparents, & Teachers) on Meta and TikTok, increasing the Click-Through Rate (CTR) for U.S. ARMY recruiting efforts aimed at the Gen Z African American (AA) and Hispanic demographic from 0.08% to 0.25
• Securing an additional $200,000 for a vital Q4 holiday marketing push for Just Play by implementing a strict SEO strategy and A/B testing in DSS and DSP placements in Walmart.com
• Negotiating and executing a multi-platform audio marketing program that resulted in sales increases by over 10% in local markets for Heineken